The Evolving Landscape of Residential Flooring in the U.S.: Dealer, Designer & Homeowner Insights

Why this report?

Most flooring reports focus on square footage and market share. Ours goes deeper into what drives flooring decisions and how buyer preferences are evolving across the U.S. market.

We conducted primary research on over 750 U.S. flooring dealers, designers, homeowners, and manufacturers to uncover how product choices are made, what customers truly value, and how the roles of influencers like designers and dealers are changing.

If you're looking for strategic insight into buyer behavior and channel dynamics, this is the only report of its kind.

What you'll learn:

Dealer perspective: What today’s dealers hear from buyers, what they prioritize in vendor relationships, and how they position product options in-store

Designer insights: How designers influence brand and material selection, which trends matter most, and how they balance aesthetics with homeowner constraints

Homeowner mindset: What drives flooring purchases today, from renovation goals to sustainability concerns, and how product research and buying decisions actually happen

Channel dynamics: How roles are shifting between retailers, designers, and installers, and what this means for go-to-market and brand strategy

Who this is for:

Flooring manufacturers shaping product and channel strategy

Distributors and retailers looking to align with evolving buyer behavior

Investors and analysts evaluating growth opportunities in residential flooring

Sales, marketing, and product teams seeking insight beyond traditional market data

What you get:

A 77 page PDF report, available for instant download

Findings from over 750 interactions with dealers, designers, homeowners, and manufacturers

Rich qualitative insights including verbatim quotes, summarized themes, and charts focused on decision drivers, purchase criteria, channel relationships, and brand perception